Background and aims: Websites are valuable tools to share information with countless persons in a cost-effective manner. No previous study has assessed the performance of a website meant for Indian mental health professionals (MHPs). This study aimed to analyze the usage data of a website on the Mental Healthcare Act (MHCA), 2017, for the 2.5 years since its launch (August 2018–February 2021). Methods: Information on the number and location of visitors, devices and browsers they used, bounce rate, number and duration of sessions, pageviews, traffic sources, search engine keywords that brought visitors, and the most popular pages was collected using Google Analytics (GA). Results: Out of the total 11,936 sessions, 34.66% were from returning visitors, 2,124 lasted >3 minutes, 226 lasted >30 minutes, and 90.34% were from India. Of the visitors, 49.6% came directly, 45.3% were from search engines, 51.06% used desktops, 45.92% used mobile phones, and 70.79% used Google Chrome. Bounce rate was 58.93%. Most keywords that brought visitors from search engines and the most popular pages were about admission and discharge procedures and the related forms. Conclusions: The website received an adequate amount of quality traffic. It probably helped Indian MHPs understand the admission and discharge procedures the Act dictated and also provided them the related forms. Professional organizations, institutions, and departments should create websites, on focused topics, for Indian MHPs. They should ensure that the sites are compatible with mobile phones and diverse browsers. GA can be used to garner useful insights.
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